Market Intelligence Methodology

PocketSquad keeps the score readable: yield, demand, and execution friction roll into one fast underwriting recommendation.

Yield

Cap rate and cash-on-cash carry the first pass. If the spread is not there, the market does not get rescued by good storytelling.

Demand

Demand score stands in for leasing velocity, occupancy support, and the likelihood that an STR second pass is even worth opening.

Execution difficulty

Insurance, permit friction, rehab sensitivity, and operating burden determine whether the market deserves an A, a B, or a watchlist stance.

Score bands

Score A

Strong yield plus demand support. The market deserves immediate underwriting time.

Score B

Workable if basis discipline stays tight. Underwrite, but do not assume perfect execution.

Score C

Only worth a look if a very specific operator edge exists or the basis is exceptional.

Back to market intelligenceOpen deal analyzer