Heatmap grid
Charlotte
28205
Cap rate 7.2%
CoC 13.8%
Demand 84/100
Charlotte
28206
Cap rate 8.1%
CoC 15.2%
Demand 88/100
Charlotte
28208
Cap rate 6.4%
CoC 11.1%
Demand 72/100
Tampa
33602
Cap rate 5.9%
CoC 9.6%
Demand 76/100
Tampa
33605
Cap rate 7.4%
CoC 12.7%
Demand 83/100
Phoenix
85303
Cap rate 6.8%
CoC 11.9%
Demand 80/100
Strategy compare
LTR stability
Preferred when refi certainty, lower management burden, and lender appetite matter more than topline upside.
STR upside
Best for submarkets where demand score, seasonal travel, and permit constraints still support premium nightly rates.
PocketSquad score
Combines spread, demand, and execution difficulty into a simple A through D recommendation band.
Charlotte 28206
Best hybrid value in the current sample set with strong cash-on-cash and enough demand to test a second-pass STR model.
Hybrid play
Tampa 33605
Most balanced demand profile in the Tampa sample. This is where short-stay upside still has room if insurance and permit risk are controlled.
STR upside
Phoenix 85303
Solid baseline market with enough spread to stabilize as an LTR without depending on the most aggressive upside case.
LTR stability